Consumers Are Driving Ecommerce Software Providers To Innovate More

 Last time, ecommerce software providers were the ones who were leading the pack when it comes to innovation and software application for consumers. Now, you find that the tables are turned as more and more software providers are trying to catch up to what consumers want.


Social Media Changes


With the increasing popularity of social media big guns like Facebook and Twitter, many shopping cart software providers began to realize that they could no longer ignore the huge role social media played in the lives of consumers. The last count was that Facebook had about 750 million members and is still growing. So imagine what a huge potential market of consumers there are who are using Facebook alone. Many online merchants who have an online store along with retailers are now using social media to promote their products more aggressively instead of just relying on their own website. In fact, when it comes to sale season, there have been an increase in online sales thanks to the heavy promotion that was done via social media applications. So when Repository you see an online store these days, you can be sure to find them with social media features allowing you to connect and to stay in touch easily.


Shopping With Smart Phones


When Apple launched its famous iPhone followed by the iPad, consumers went wild pushing sales to record levels. Other phone makers quickly followed and these days you will find many consumers using smart phones. And when consumers get to go online and surf with their smart phones, they will expect to be able to pay their bills, shop online and do multiple online transactions without the need to look for a desktop or laptop. Convenience is the key. And many ecommerce software providers now offer mobile commerce features to their merchants to have their online store mobile-optimized to cater to the growing needs of consumers.


Easy Payment Applications


With all that online shopping going on, you will expect the payment gateways or payment processors to quickly launch their mobile-friendly application or features to meet the demands of consumers. People want to buy what they want when they want it. It's a wonder that Google recently launched its Google Wallet application to make it easier for consumers to do their shopping. These all come from the fact that software developers have to quickly catch up with what consumers want to meet their needs quickly or be left behind in the process.


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